As Chief Digital Officer and Member of the Management Board at Havas Media Network, I lead initiatives focused on digital transformation, AI adoption, capability building and modern communication.
My role spans digital strategy, talent development and the growth of digital products and services across Havas Media Network, Havas Play, Havas Market and CSA. What interests me most is not technology itself, but how it influences people, teams and the long-term success of organizations.
Over the years, I have built my career within international organizations and global brands, including T-Mobile and Red Bull. Working across different business environments, cultures and leadership models has shaped a practical approach grounded in experience rather than theory.
Alongside my executive responsibilities, I contribute to the development of the industry as a jury member for leading awards, including Effie Awards, MIXX Awards, TikTok Awards CEE and YouTube Works Awards, and as a member of the programme councils of IAB Forum and Emma Awards.
I am also a lecturer and trainer in the field of AI in marketing at Kozminski University. Through conferences, industry events and educational initiatives, I share perspectives on digital transformation, leadership, strategic AI adoption and future-ready skills.